Bosch fear no rivals. Its founder, Robert Bosch said: "For want Everlasting enterprises, there is no worst than the opponent." The German company has now gone through more than 120 spring and autumn, but still can not see his face the slightest trace of old. 1917, "Forbes" magazine released the first Global 100 companies - the list that year, only 13 survive today, was established in 1886, Bosch Group is one of them.

    A giant of innovation "dead science"

    Bosch have become accustomed to the pressure, so when India's Tata Group October 3, 2008 announced the withdrawal of ao cheap car project in West Bengal, as a major supplier of the car is not scared of the Bosch is not surprised. Clear that a manager of the company, Bosch will continue to support ao cheap car project, Tata required regardless of where the supplier, Bosch will continue to supply parts to Tata. He said: "Tata ao Bosch will be the successful part of the story."

    In fact, even if the constant ao production sites, the project has also brought challenges beyond Bosch, many companies can afford. Initially, when Tata announced that Bosch involved in the project and supply 10% of the parts, the Bosch are extremely surprised many people inside and outside, puzzled and skeptical. It is hard to imagine, in ao cheap car project, how can a company like Bosch to ensure that money is not subsidizing. The same as a typical German, Bosch "recognize dead science." It is found that this project is that it had won, because in the long run, if they do not participate will not only lose an important market, and rival India, which could use the experience gained into Europe, and ultimately constitute Bosch threat.

    However, the pressure is indeed very real. Tata supplier for the cost, or both in the technical aspects, is not a small challenge. Of course, once successfully address the challenges, Bosch will be able to get the full experience, extending its low-cost car market in the technology footprint, and its application to the markets of developed countries.

    Under the agreement, the Model Bosch high pressure common rail diesel injection system supplies the engine control unit and other components. Was the most difficult of the first engineers, they must ensure that necessary to achieve the Tata's price and performance requirements, they can not lose money. The target price by Tata, Bosch can supply high-pressure pump and can not supply full set of high pressure common rail diesel injection system, because the latter is usually much higher price. Clearly, these problems require new thinking.

    General pressure common rail diesel injection systems use three piston pump, Bosch engineers have managed to use only one, but low pressure. To further reduce costs, Bosch pump manufacturers outsourcing to India local businesses. Way down, without affecting the overall performance of the conditions, the costs are significantly reduced. Bosch to supply the engine control unit, Tata is also smaller, less expensive, the complexity of the supply of the sensor is reduced, but the use of more intelligent software. In addition, Bosch also offers fuel injection technology for cars, brake systems and automotive electronics, Karnataka in India by the factory to provide the latest model of the gasoline car engine parts and security systems.

    All of these innovations are written behind the word. In this regard, Bosch, a department manager, said: "low-cost requirements of our ability to maximize innovation." Bosch innovation is not only a significant sign, but also its moral character. The company founder Robert Bosch for the great inventor Thomas Edison once worked, by the Edison profound impact, so almost from the time of the creation, Bosch innovation based on established principles.

    In 2007, Bosch's global R & D personnel more than 2.5 million people, R & D spending to 3.6 billion euros, accounting for 7.7% of sales. In automotive technology, Bosch's R & D investment in this area about equal to its sales of 10.2%, far exceeding the industry average of 6% level. If only in terms of number of patents, Bosch's innovative capacity beyond many people's imagination. The company's annual global patents over 3000, ranking third in Europe, has been named the most innovative European companies. The company even claimed that if one day in the patents it produces less than 14, the day even white before. Many people are familiar with technologies such as ABS, electronic stability control system, high-pressure diesel injection engine and the parking assist device, have annual sales of $ 63 billion from Bosch.